In response to my post on Activision’s baffling pricing decision for Pitfall yesterday, Will Luton of Mobile Pie tweeted: "You know Pitfall! Has IAP, right? They could Peggle to free whenever. Going free is most powerful when...

Activision has released its first game from its new Leeds studio today: Pitfall. A remake of a 30 year old classic that bears more than a passing resemblance to Temple Run. Activision priced the game at £0.69...

In June 2010, 71% of the worldwide 100 top grossing apps on the App Store were paid only. Just two years later, that figure is 16%. If we include apps that are paid but also enable in-app purchases...

Recently, we launched our new game, Chuck The Chilla on iOS and Android tablets and smartphones through iTunes, Amazon and Google Play. We wanted to test the game on as many devices as possible, before the big...

In the course of over 2 months since its release as an IAP-supported free app, Ski Champion has netted Majaka a grand total of (drum drum drum) … 450 € ! Yup, not missing any K...

In an interview with Gamasutra, Sony Worldwide Studios president Shuhei Yoshida says that working with small games and indies will be vital to the success of Vita. It's statements show how little Sony understand of the free-to-play revolution...

We dropped price on all of our products. Our strategy was to try and create news and attention by coordinating several newsworthy events simultaneously. We issued a press release and personally reached out to a...