- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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Holding your breath and going Freemium – Future Games of London share some stats
For us at Future Games of London, having had great success with the Lite/Paid app model, ditching that and converting to Freemium was a BIG STEP. We’d built our business on a model that looks about to...
- Posted 13 years ago
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Indie Marketing: tell the world! (Part two)
Some small developers confuse the act of “self-releasing” with the discipline of “self-publishing”. Anybody can release a game now… just click through a few dialog boxes and BOOM - your title is on the App Store. However,...
- Posted 13 years ago
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Selling an iPhone game: The sales figures in detail
Great Little War Game has been out on sale now for about three months. It's available in HD format for iPad and Retina devices, and there's a low definition version for 3GS phones too. We just passed...
- Posted 13 years ago
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Smartphone revenues likely to gross $1 billion in 2011, and Nintendo’s hurting
This is my third post inspired by Flurry’s most recent release of free-to-play data. (The others were on free-to-play ARPPU and how whales dominate IAP revenues on smartphones.) This data shows just how successful smartphone gaming is...
- Posted 13 years ago
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51% of IAP revenue comes from customers spending $20 or more in your game
Continuing my analysis of Flurry’s amazing statistics, 31% of revenue generated by in-app purchases for iOS and Android games comes from transaction sizes of over $20. Look at this chart provided by Flurry: It shows a pattern...
- Posted 13 years ago
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Freemium wins: the average in-app purchase is worth $14
Regular readers will know that I am a great believer in the free-to-play model, the future of games (and possibly all media) is about satisfying the power-users and superfans (otherwise known as whales) and the anyone pursuing...
- Posted 13 years ago
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Is iOS game Tiny Tower on track to make $3 million in its first year?
On holiday in France, I've been playing Nimblebit Tiny Tower on my wife's iPad. It's a marvellous game (like a free-to-play version of Little Computer People, if you are old enough to remember that), and I'm busy...
- Posted 13 years ago