If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.

Just when I thought things would be simple, clear, or easy to understand, the last two weeks come along and completely dumbfound me. Hard Lines came out on the 9th June. That first week was a rollercoaster, ending...

Independent iPhone developer Hindarium recently released Zombie Ball. Team member Ivan Vučica wrote some comments on Spilt Milk Studio’s post-mortem of an iOS game launch. I thought they were provided a useful perspective for independent iOS developers,...

Earlier this week, I blogged about how much money Epic Games was making from the In App Purchase option for Infinity Blade: somewhere between a third and a half of their revenue. Epic VP Mark Rein followed...

Epic Games’ Mark Rein has been an outspoken defender of premium-priced content on iOS. After all, these are the guys who launched Infinity Blade at a price point of $5.99. Mark has been known to declare: “AAA...

This is a guest post from Rob Weber,VP and Co-Founder of W3i With over 52,000 games available in the iOS App Store, and thousands of games also available for Android, gone are the days of smartphone gaming...

Satoru Iwata and Andrew House have recently talked about how changes in the games industry are a damaging to quality and threaten our industry. The problem is that they are cherry-picking their datapoints, and are missing the bigger...