To tie in with US Shark Week, the company decided to test the freemium model. They offered the original full game for free, and gave players the chance to upgrade to a premium version (essentially more levels)...

I’m getting more and more evidence that my “Whales, power laws and the future of media” theory is correct. Put simply, if you are a media business that does not offer your true fans a chance to...

Welcome to the last in a series of 12 posts from games developers who have taken the brave step into self-publishing. They have all contributed to How to Publish a Game, and you can get the first...

Welcome to the eleventh in a series of 12 posts from games developers who have taken the brave step into self-publishing. They have all contributed to How to Publish a Game, and you can get the first...

At the Mobile Entertainment Monetising Mobile event last month, Stuart Dredge presented a rapid-fire overview of 10 interesting money making apps. Ranging from Pizza Hut’s ordering app to Doodle Jump and covering Pandora, the Wall Street Journal...

Welcome to the fifth in a series of 12 posts from games developers who have taken the brave step into self-publishing. They have all contributed to How to Publish a Game, and you can get the first...

How much is the online games industry worth? It’s a tough question, and is plagued by a difficulty of definitions. For example, Inside Social Games estimates that only half of the $1.6 billion they forecast to be...