- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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Free-to-play marketing costs rise and profitability falls at King and Supercell
Supercell has recently reported revenues of €1.55 billion for 2014, from Hay Day, Clash of Clans and Boom Beach. It made profits (EBITDA: Earnings before interest, tax, depreciation and amortisation) of €515 million. That compares with revenues...
- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the following question: "Some folks insist that “conversion rate” as it’s reported industry wide is #dailypayers/DAUs, while others insist it should be based on monthly payers and MAUs (or...
- Posted 10 years ago
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King has released its Q1 earnings for 2014, and they are not pretty
The stock market will respond to how King’s performance compares to the "indications" they gave during their IPO roadshow. That means that there are some ways we can look at the these numbers and understand what is...
- Posted 11 years ago
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Why I think King’s share price will fall by half
The valuation of King has me terrified. If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years. Zynga’s...
- Posted 11 years ago
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King: Lots of stats, new acronyms and a conversion rate of 4%
Yesterday, the games industry, and indeed the wider world, was all agog at the news that King was preparing for an IPO on the New York Stock Exchange. Here are the stats that I gleaned from the...
- Posted 11 years ago
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King’s IPO–the Radio 4 Today programme segment on it
I was interviewed on the BBC’s flagship current affairs programme, Today, this morning about the King IPO. There’s a lot to get into the 3 minute segment. I did my best. You can hear it on the...
- Posted 11 years ago
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If King fixes Candy Crush Saga to make you pay more based on your behaviour, they are going to prison.
Much has been made, particularly amongst F2P haters, of the allegation that King must fix the algorithms in Candy Crush Saga to punish persistent players, or to make it harder for people once they have shown the...
- Posted 11 years ago