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Home   >   Posts tagged "licensing"
  • How to Negotiate a Content License

    Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...

    • Posted 12 years ago
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  • How Licensing is impacting the Virtual Goods Economy

    Rights and brands have always played an important part in the business of making games. Many of us have played EA FIFA, The New Republic or just in time for the Olympics, one of the official Olympic...

    • Posted 12 years ago
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