OUYA announced it would match-fund Kickstarted games that committed to OUYA exclusivity. Then some people thought some games gamed the system by getting friends and family to complete their funding, in order to trigger the OUYA funding....

What is the most common marketing mistake you see in the industry? A lot of people struggle to get their games noticed in this crowded market, but they can still be a bit squeamish about actually engaging with...

Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...

Mobile Mario must surely be on the agenda in Nintendo Towers. If it isn't - oh dear.

You run a big games company. You have the Star Wars licence to release a game on tablets and phones to coincide with the next movie. The game will definitely have IAP to provide variable pricing over...

A GAMESbrief reader asked whether he should list his virtual currency from most expensive to least expensive in his store, or the other way round. What advice do you have for developers thinking about how to lay...

What do you think the impact of sunsetting games will be on consumer comfort with spending money on virtual goods. Is there a “good” way of shutting down? Is it an inevitability of online games, particularly in...