The idea of permission marketing is to build a following by finding a cause that early adopters care about. Then build a platform to share your ideas about that cause, the gift of which gains their permission...

I would love to be able to tell you that the success of Hector: Badge of Carnage is down to a brilliant yet simple coordinated promotional attack on all branches of worldwide media, resulting in a quantifiable...

Title: Games for Brands Location: London Description: Nicholas Lovell will be speaking on ‘Starting your Brand’s Journey into Games – The key differences between Transmedia, Gamification and Advergaming‘, at the Games for Brands conference. The event will...

There is a battle royal brewing over the best way to market your indie game. Should you learn how to do launch marketing like the big boys? Go all data-centric with metrics-led marketing? Or build a permission...

Studios often get caught on the subject of whether they should give away a demo of their game, or leave it alone. The prospect is that they will acquire customers through this marketing effort, but the fear...

We turned the game free on Sunday to make sure there were no hiccups, and below you can see a nice chart that shows how many people downloaded our lovely little game Hard Lines. Over 190,000 downloads...

Some small developers confuse the act of “self-releasing” with the discipline of “self-publishing”. Anybody can release a game now… just click through a few dialog boxes and BOOM - your title is on the App Store. However,...