If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...

I’m changing the way that GAMESbrief emails are being sent. My mail supplier (Aweber, in case you wondered) is REALLY strict about making sure that you still want to get emails from me. So they are asking...

Howdy howdy howdy. Andrew J Smith here (again!), MD of Spilt Milk Studios – hopefully you recognise me by now. I’ll cut to the chase, this week we’re looking at the beginnings of the PR effort for...

I’m about to make some changes to how the GAMESbrief email service operates. I have a lot of readers who follow GAMESbrief via RSS. In fact, I get about 3x as many readers via RSS as via...

Is Moshi Monsters considering an IPO? The evidence of their most recent marketing campaign suggests that it might be imminent.

Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. So as you set...

This guest post comes from Kaila Colbin, CMO of Minimonos, a virtual world for kids. If you would like to publish a guest post on GAMESbrief, get in touch. We’re just like you. We’re a start-up, so,...