- ARPDAUPosted 12 years ago
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Call them back – part 2 of Dating Strategies for Player Retention
A player may have a great first go-round, but then upon returning to the real world, encounters a multitude of distractions ripe for causing your game to slip from their mind. Forget competition from other games, you’re...
- Posted 12 years ago
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How to ask someone out: part 1 of Dating Strategies for Player Retention
As with dating, engaging and retaining players early in the lifecycle is absolutely critical for long-term engagement. In fact, “Early Lifecycle Retention” (defined as the number of sessions played in the 3-7 days following a user’s first...
- Posted 12 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
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[Video] Nicholas explains F2P Design Rule No. 3
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Is conversion rate usually quoted daily, monthly or lifetime?
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Zynga’s conversion rate
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Is Microsoft buying Activision market share?
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