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Mind Candy signals that the kids market for games is too tough, even for them
Mind Candy has just stated that they are pulling out of the kids space, because it’s too tough. Speaking to GamesIndustry.biz, founder and ex-CEO* Michael Acton Smith said “The competition is immense. Kids just don’t want to...
- Posted 9 years ago
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Does Michael Acton Smith stepping aside as CEO at Mind Candy mark the end of the company behind Moshi Monsters?
News broke today that rockstar entrepreneur Michael Acton Smith is stepping aside as CEO of Mind Candy, the company behind kids’ brand Moshi Monsters. “I love this company, I’m obsessed with it but Mind Candy is a...
- Posted 10 years ago
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Is this Moshi Monster’s moment of maximum peril?
Moshi Monsters is on a roll. 38 million registered users. A line of plush toys expected to gross £100 million of revenue in 2011.* Rumours of movie deals or TV spin-offs. So why am I so worried?
- Posted 14 years ago
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The tipping point: How Moshi Monsters hit exponential growth and has topped 6 million users
UPDATE Michael let me know that Moshi Monsters reached breakeven in May 2009, five months after launching their subscription service in January 2009. The company has been increasingly profitable in every month since. He also added that...
- Posted 15 years ago