- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
-
Developers: Stop trying to sell levels. The public don’t want them.
I spend a lot of time talking to games developers about downloadable content. And they always say “We’re going to make bonus levels and maps and sell them as downloadable content”. Which is a terrible idea. it’s...
- Posted 15 years ago
-
New business model alert: Lite is dead as freemium comes to iPhone
Apple has announced a change to its terms of service which paves the way for new business models on the iPhone. Historically, virtual goods could only be purchased in paid apps. That led to a series of...
- Posted 15 years ago
-
Ten reasons microtransactions are better than subscriptions
As a developer, making money from games has never been more important. You’re considering (or have already started) making games that you publish yourself. But you’re torn between whether you can make more money from subscriptions or...
- Posted 15 years ago
-
Two reasons why Facebook is about to become bigger than Google
Facebook is on the cusp of becoming the dominant company on the Internet. The company has realised that the web is about so much more than just searchable information, and it is on track to beat Google...
- Posted 15 years ago
-
Free to play gamers will pay for power-ups and self-expression, but not for new content
A recent report from PlaySpan looks at purchases of virtual goods in the last 12 months. The key conclusion is that building a business that aims to sell extra levels just ain’t going to work. The survey...
- Posted 15 years ago
-
Chinese gamers are pro-democracy, anti-microtransactions and hate “over-commercialisation” Who’d have thought it?
Tiananmen Square, eat your heart out. Nothing gets a gamer so riled as “suits” messing with their favourite franchise. So when a new version of The Legend Returns was launched, with shocking features such as allowing players...
- Posted 15 years ago
-
Dungeons and Dragons Online goes free
Turbine has just announced that Dungeons and Dragons Online is about to change its business model. It’s moving from being a traditional subscription based MMO where users pay $14.95 per month to being a game that anyone...
- Posted 16 years ago