- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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Statistics from the mobile games forum
If you missed some of the best figures from the Mobile Games Forum, either because you weren't there or because you were too busy networking, don't worry. GAMESbrief has you covered.
- Posted 13 years ago
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How large is the online and mobile games market?
Online and mobile gaming are growing rapidly to become ever more powerful and influential markets.
- Posted 13 years ago
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CPA, CAC and Customer Acquisition costs
The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph...
- Posted 13 years ago
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What is Facebook for?
The writings are on the wall. Zynga has won Facebook. Facebook is over. And Facebook is very afraid. At the Social Games Summit, it was generally agreed that virality never comes for free anymore, and the rising...
- Posted 13 years ago
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Spilt Milk Studios Development Diary 12 – Hundreds and Thousands
We turned the game free on Sunday to make sure there were no hiccups, and below you can see a nice chart that shows how many people downloaded our lovely little game Hard Lines. Over 190,000 downloads...
- Posted 13 years ago
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What Happens When Activision’s ‘Oil Well’ Dries Up?
The digital business has not been a major part of Activision's strategy. It has been content to allow Electronic Arts to snap up businesses such as Playfish, Chillingo and PopCap. It has increased its reliance on its...
- Posted 13 years ago
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Gamescom hosts fight for the games market
The games world is limbering up for its own titanic struggle—a battle of the old versus the new. A battle between the bombast and hype of traditional, high-quality console games and the metrics-led marketing of the new...
- Posted 13 years ago