We’d like to emphasise an almost untapped third source: merchandising. For many of us, it’s still (almost) zero but for some others, such as Rovio, it’s 45 % of their income… which means there is definitely room...

With native apps, the business frameworks and monetisation tools are often tied to the system supported by the OEM

This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...

GTA has made $1 billion in the first week. But from here on in, we have two console generations to support at the same time that mobile/casual/tablet and so on is taking off. Is GTA V the...

On Wednesday this week, panellists at the Mobile Beat conference lamented the fact that Google had too few credit card details on file to monetise their users well. One day later, I got an email offering me...

This is a guest post from consultant Ben Sipe crossposted from his blog As a Game & Monetization Consultant I’m constantly playing mobile games. I tried to play every game that popped up into the Top 100...