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Home   >   Posts tagged "monetisation"
  • MOBAs, TV advertising and ethical free-to-play

    Mobile battle arena card game, Heroes Charge, just launched superfan feature “Legendaries”, giving their elite players a unique set of rewards for their time and money spent in-game. They have also launched a mutimillion-dollar TV ad campaign recently –...

    • Posted 10 years ago
    • 2
  • Why did this fun, polished game fail to hit the top grossing?

    This is a guest post from Anthony Gowland Seriously is a company formed from a bit of a mobile gaming dream team. A couple of months ago when Best Fiends, their first game, had just released I...

    • Posted 10 years ago
    • 3
  • Don’t nag me #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: don’t push me to spend money in your game before I’m ready. For a...

    • Posted 10 years ago
    • 0
  • The First 48 Hours: How to know NOW if you’ve got a hit or are DOA

    A guest post from Jon Walsh of Fuse Powered based on a talk given at Casual Connect Although the common consensus is that you should collect metrics for at least 30 days before drawing any major conclusions...

    • Posted 10 years ago
    • 6
  • Spend like the world is watching #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give high-spenders an audience of admirers. For a full explanation, see the complete book: available...

    • Posted 10 years ago
    • 0
  • A comprehensive list of metrics for free-to-play games

    This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...

    • Posted 10 years ago
    • 9
  • How Pocket Starships builds retention

    Deputy Editor Zoya Street recently spoke with Lars Koschin of Spectacle Games, developer of Free-to-Play mobile MMO Pocket Starships, to understand how they design games to hit the elusive ‘midcore’ sweet spot. Mid-core is a much-loved buzzword...

    • Posted 11 years ago
    • 4
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