We’d like to emphasise an almost untapped third source: merchandising. For many of us, it’s still (almost) zero but for some others, such as Rovio, it’s 45 % of their income… which means there is definitely room...

With native apps, the business frameworks and monetisation tools are often tied to the system supported by the OEM

We’ve made another small update to our benchmark data pages, with new figures on how games big and small acquire, retain and monetise their users. Plus, we’ve added some new information about how Android and iOS compare...

Retailing is an old skill that is constantly developing over time. Today’s retail experts have had to master new skills such as consumer psychology often referred to as behavioral economics.

This is a guest post by Ben Sipe. If you have a game that you’d like featured on the IFD series just fill out the form here. If you’d like to talk about this or any other games...