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Home   >   Posts tagged "monetisation" (Page 3)
  • Latest data added to our free-to-play benchmarks

    Games are among the easiest mobile apps to monetise, but other apps are finding it easier and easier to generate revenue. Users are increasingly comfortable spending money on mobile devices, and their engagement is high enough that...

    • Posted 11 years ago
    • 1
  • [Gamesbriefers] How much friction should there be in F2P games?

    When designing F2P games, how do you decide how much “friction” to build into the game to drive monetisation without hurting retention, and who has done it well?

    • Posted 12 years ago
    • 0
  • Keys to Successful Mobile Game Advertising

    Being bombarded by banners and detoured to sign up for a Netflix account simply isn’t good for anyone’s in-game experience. But seriously, ads don’t have to be so nauseating. Here are five tips to give your players...

    • Posted 12 years ago
    • 0
  • In-game messaging and the science of listening

    The art of successful monetisation lies in the Science of Listening. Listening to your players and using that data to create the right messaging strategy is a true science that many publishers and developers are yet to...

    • Posted 12 years ago
    • 2
  • Are free-to-play experts the new games writers?

    I was complaining to a friend the other day about the attitude that many AAA developers seem to have towards free-to-play and paymium design, to retention and monetisation, to cross-promotion. A games writer “It’s like they think...

    • Posted 12 years ago
    • 3
  • ARMing yourself at Login 2012

    Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.

    • Posted 12 years ago
    • 0
  • The challenges of porting a PC game to iPad

    The PC is undeniably a great place to start out as an indie dev. Its open nature, coupled with a vast pre-existing knowledge base, make it an ideal platform to create and market innovative titles. However, once a...

    • Posted 12 years ago
    • 0
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