- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
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Shoes are not shoes: a debate about free-to-play
My point is that if the price that is expected falls to zero, it will be hard to maintain premium price points. Some people will prefer to have premium price points, and that’s fine. By the expectation...
- Posted 11 years ago
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You’re not selling content; you are selling emotion
Last month, I argued why, on a ten year view, I don’t believe it will be possible to charge for basic access to content. We will all expect to have access to all the music, all the...
- Posted 13 years ago
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If you think people who pay for virtual items are stupid, you’re an idiot
I own a virtual farmhouse in Farmville, an apartment in PlayStation Home and have paid for batteries to give me more energy in Cityville. If you work in traditional media, there is good chance that you are...
- Posted 13 years ago
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The death of Guitar Hero became inevitable, but was it avoidable?
On Wednesday, Activision declared the end of the music game. What a journey it’s been. In 2008, music-based games generated £1,700 million in retail revenues. The following year, it fell by 50%. Now the Financial Times estimates...
- Posted 14 years ago
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The future of media, in 45 minutes
I gave a talk entitled Whales, Power Laws and the Future of Media at the Edinburgh Interactive Festival last month. In essence, the old media model is that all consumers were treated equally: one price, one experience....
- Posted 14 years ago
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Whales, power-laws and the future of media
I spoke at the Edinburgh Interactive Festival 2010 today on the grandiose subject of the future of media. I think it went well. If you were there, please let me have your feedback below. The heart of...
- Posted 14 years ago
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Maybe EMI aren’t the bad guys on the Newport / Empire State of Mind takedown after all
You may remember that a pastiche of Jay-Z’s Empire State of Mind based on the Welsh town of Newport hit the web a couple of weeks ago, got incredibly popular and then was promptly shut down by...
- Posted 14 years ago