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In-game advertising forecast to grow to over $1 billion in the next five years
Screen Digest has just released a report covering the in-game advertising market in detail. The report focuses on dynamic advertising (i.e.: that which uses proprietary networks like those operated by Massive, IGA and Double Fusion) and views...
- Posted 16 years ago
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Future bucks trend as online advertising sales rise
Future Publishing saw online advertising rise 25% in the fourth quarter of 2008, while the whole market grew by only 48% (Source: Pubmatic. NB predominantly US data). Future’s revenues grew by 1%, saved almost entirely by the...
- Posted 16 years ago
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Online advertising in decline?
A surprise profit’s warning from ValueClick, an online advertising network, and troubles at Ebay are the latest harbingers of difficult times ahead for the online advertising market. According to the Financial Times, ValueClick saw its share price...
- Posted 16 years ago