Question: My boss thinks that all you have to do to make a game social is to add leaderboards. What can I do? Answers: Andy Payne CEO of Appynation Sit down, make a cup of tea and compose...

- The most successful indie game this decade, Minecraft, was available in alpha. - Free-to-play games have soft launch, hard launch, major updates and so on. - The concept of a Beta is falling by the wayside

Question: Kristian Segerstrale was an early investor in Supercell (hey, Kristian). He recently wrote that “Few mobile / tablet games will be made with combined production and marketing budgets below $1M in the future.” Kristian has form...

Question: A valuation of $3 billion. Large, deep pocketed, Japanese parents. Only two games, but my, how successful they are. What would you do next if you were the CEO of Supercell. And how do you make sure...

What campaigns have you backed recently, and what made them stand out in your eyes?

GTA has made $1 billion in the first week. But from here on in, we have two console generations to support at the same time that mobile/casual/tablet and so on is taking off. Is GTA V the...

What is the most common marketing mistake you see in the industry? A lot of people struggle to get their games noticed in this crowded market, but they can still be a bit squeamish about actually engaging with...