- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
-
[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 11 years ago
-
[Gamesbriefers] Would you develop for Ouya?
Last week Ouya announced 'Free the Games', their plan to match-fund crowdfunded projects, as long as the game would be exclusive to the platform for six months after launch. This week, Ouya developers have revealed themodest sales...
- Posted 11 years ago
-
[Gamesbriefers] Can you get the immersion of console games on mobile platforms?
Question: We still hear people saying that the only way to get a truly immersive experience is on a large screen that dominates your living room with a controller in your hand. Is that true? Can you...
- Posted 11 years ago
-
[Gamesbriefers] Should you market children’s apps with demos or trailers?
I think the best model for children's apps is a demo with a paywall. I know it's an old model and not in vogue, but I think it's ideal. Parents can let their kids try the game without...
- Posted 11 years ago
-
[Gamesbriefers] Should you monetise children’s apps with ads?
I've had a couple of meetings with smart, trusted contacts in recent days where they've predicted a walloping great crackdown on IAP in kids' games, and that advertising is going to offer the only sustainable business model...
- Posted 11 years ago
-
[Gamesbriefers] Will the big next-gen console title be Free-to-Play?
This generation’s Call of Duty will be a freemium title. Do you agree? Please show your workings.
- Posted 11 years ago
-
[Gamesbriefers] How do you decide whether you should put ads in your games
Should developers focus on honing their IAP strategy or stick ads in the game? How should they decide?
- Posted 11 years ago