What should Apple and other platform holders do to eliminate the criticism that IAPs are bought by mistake and what are the best practices that developers should follow to keep their games on the right side of...

With so much rapid technological progress focused on increasing the graphical capabilities of phones, tablets and web browsers, how important is visual quality to the success of a game in this sphere? The console business became an...

When designing F2P games, how do you decide how much “friction” to build into the game to drive monetisation without hurting retention, and who has done it well?

In 2012, both F2P and mobile gaming did amazingly well, until pretty well everyone would admit that they have their upsides and are here to stay. Legions of ex-console developers have dived into mobile. How much of a...

What do you think is the most important, influential or interesting game that was released in 2012, and why?

I’m toying with the idea of defining whales as “those players who represent 50% of your revenue”, meaning that you can quickly get a sense of how whale-dependent your business is. Is this a good idea and/or benchmark,...

Is energy over? Zynga uses energy as a monetisation method, and as a result, many players now see energy as a cynical money-grabbing ploy that typifies the cynical exploitation endemic in free-to-play games. Yet Boss Alien, the...