One of the GAMESbrief design rules is that players must not fail, using examples such as Backbreaker and Bejewelled Blitz. It has also been one of the more controversial, with comments via Twitter and the web saying...

It was recently reported that Zynga’s market value was less than the value of its cash holdings and the property it owns in San Francisco. If you were suddenly asked to replace Mark Pincus, what would you...

I will shortly be writing a piece for MCV, the UK games industry magazine that is heavily read by retailers, about free-to-play. I was told that the journalists at MCV are often told that the UK just...

In the GAMESbrief rules, I propose that developers should make sure that customers can spend at least $100 in a game, mainly because to designers who are new to free-to-play, this seems like a staggeringly high amount....

Much attention is being paid in the press to traditional game companies (such as Valve) who are starting to integrate F2P ideas into their products - the (slightly offensive?) implication often being that "real" game companies are...

While other companies in the console games business are struggling to adapt, Nintendo has so far defied expectations - most notably by managing to sell tens of millions of 3DS consoles, despite the ubiquity of smartphones and...