- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
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[Gamesbriefers] Is it dangerous to focus on whales?
Teut Weidemann has criticised the way that we present the data, saying: "This suggests whales is everything. But you simply don't tell that 50% of the revenue is done by the rest of the users, no you even...
- Posted 12 years ago
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[Gamesbriefers] Can Nintendo sustain the traditional console business for much longer?
While other companies in the console games business are struggling to adapt, Nintendo has so far defied expectations - most notably by managing to sell tens of millions of 3DS consoles, despite the ubiquity of smartphones and...
- Posted 12 years ago
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[Gamesbriefers] Can narrative-led games be free-to-play?
If free-to-play becomes the dominant business model for platforms that encourage longer play times and less 'snacking' (such as consoles or PC), how can rich, 8+ hour single-player narrative games (such as Half-Life 2, Tomb Raider or...
- Posted 12 years ago
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[Gamesbriefers] Should you ever have a hard paywall?
Harry Holmwood writes: “A colleague and I downloaded New Star Soccer at the airport and were playing it on a flight back from Germany last week, got hooked, but then hit the 'hard payment' point where we...
- Posted 12 years ago
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[Gamesbriefers] What is more important – the first purchase, or repeat business?
Following Gasketball’s well-publicised problems, Tadhg Kelly argued the developer’s difficulties stemmed from misunderstanding freemium. To Tadhg, freemium is all about “earning repeat business”. Via Twitter, Benjamin Cousins disagreed, arguing that the first purchase is the priority for...
- Posted 12 years ago
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Four reasons why I think Zynga has peaked
I believe that every game has a ‘fair average value’ which I’d define as the amount that the average player feels is about right to spend on that game each month. Some players will spend much more,...
- Posted 13 years ago
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Two ends of the same line: the casual/core war
There's a war going on. Here's an exclusive report from the field by our correspondent Patrick O'Luanaigh, one time CEO, nDreams Ltd. The skirmishes are increasing in frequency and intensity. The occasional f-bomb has been dropped by both...
- Posted 14 years ago