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PlaySpan finds that 64% of their customers buy virtual goods every month; 9% every day – Report
PlaySpan released its regular survey on spending on virtual goods a couple of months ago. I have only just got round to looking through and thinking about the results. It’s worth declaring the survey’s innate skew upfront....
- Posted 14 years ago
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Free to play gamers will pay for power-ups and self-expression, but not for new content
A recent report from PlaySpan looks at purchases of virtual goods in the last 12 months. The key conclusion is that building a business that aims to sell extra levels just ain’t going to work. The survey...
- Posted 15 years ago
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12% of Americans have bought virtual goods in the last 12 months
A recent survey by commissioned by PlaySpan and reported by GigaOm says that 12% of Americans have spent real-world money on virtual goods in the last 12 months. There are some interesting takeaways: The biggest categories of...
- Posted 15 years ago
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MMO Gold-farming comes of age
Two recent stories have demonstrated how the real-world economies of massively-multiplayer online games are thriving. TechCrunch reports that Playspan has raised $16.8 million to expand its virtual goods marketplace. The money came from existing investors including Easton...
- Posted 16 years ago