I own a virtual farmhouse in Farmville, an apartment in PlayStation Home and have paid for batteries to give me more energy in Cityville. If you work in traditional media, there is good chance that you are...

If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.

I’m getting more and more evidence that my “Whales, power laws and the future of media” theory is correct. Put simply, if you are a media business that does not offer your true fans a chance to...

I gave a talk entitled Whales, Power Laws and the Future of Media at the Edinburgh Interactive Festival last month. In essence, the old media model is that all consumers were treated equally: one price, one experience....

I spoke at the Edinburgh Interactive Festival 2010 today on the grandiose subject of the future of media. I think it went well. If you were there, please let me have your feedback below. The heart of...