Apple has just started an experiment that should be fascinating  for behavioural psychologist Dan Ariely. Ariely is the man behind the popular psychology title, Predictably Irrational. In Chapter 3, he explains at length the powerful drive that...

The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: carry out price tests to see if you’re undercharging for top-tier items. For a...

In response to my post on Activision’s baffling pricing decision for Pitfall yesterday, Will Luton of Mobile Pie tweeted: "You know Pitfall! Has IAP, right? They could Peggle to free whenever. Going free is most powerful when...

Activision has released its first game from its new Leeds studio today: Pitfall. A remake of a 30 year old classic that bears more than a passing resemblance to Temple Run. Activision priced the game at £0.69...

We dropped price on all of our products. Our strategy was to try and create news and attention by coordinating several newsworthy events simultaneously. We issued a press release and personally reached out to a...

I can watch a TV show live, in crystal-clear digital HD or, I can stream it from iPlayer when I want. At lower quality. Not bad quality, but I could have better, at the cost...