- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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If you’re going to vary the price of Your game, Shout about it. Loudly.
In a fascinating interview on stage at the WTIA TechNW, Gabe Newell gave detailed insight into pricing experiments that Valve has run via its Steam digital distribution service.
- Posted 13 years ago
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Holding your breath and going Freemium – Future Games of London share some stats
For us at Future Games of London, having had great success with the Lite/Paid app model, ditching that and converting to Freemium was a BIG STEP. We’d built our business on a model that looks about to...
- Posted 13 years ago
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The game industry should learn from the music industry’s mistakes
This is an article I wrote in May 2008. It was published in MCV and as part of GAMESbrief Unplugged Volume 2. I’m reposting it now in response to recurring arguments on thechaosengine brought to our attention...
- Posted 13 years ago
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If it costs you $1 to acquire a customer, how can you make money charging $0.99 for a game
If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.
- Posted 13 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
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- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 10 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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I’m spending some time getting back up to speed...
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
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