A player may have a great first go-round, but then upon returning to the real world, encounters a multitude of distractions ripe for causing your game to slip from their mind. Forget competition from other games, you’re...

As with dating, engaging and retaining players early in the lifecycle is absolutely critical for long-term engagement. In fact, “Early Lifecycle Retention” (defined as the number of sessions played in the 3-7 days following a user’s first...

60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...

A friend of mine has asked me how I would expect the downloads of a freemium game to be spread over the first year after launch. As you can probably tell from the question, he is trying...

Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.