Zynga understands how to offer players the choice between different ways of playing the game. In Cityville, it has elevated the presentation of those choices to a fine art - and every choice advances Zynga's business model

Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. So as you set...

Want to know how to make money from social games? How to get customers and, more importantly, keep them? Want to learn the proven psychological techniques that game designers use to keep players playing (and spending) day...

This is the third post in a series I’m calling ARM yourself. Once you’ve acquired customers, you ought to keep them, right? It’s amazing how many games companies don’t think like this. How much effort they put...

Building a sustainable online business is tough. There are so many aspects from getting customers to serving them to making money from them that it can be very easy to be overwhelmed by all of the ideas...

This week’s guest post is from Roy Schmidt at Bigdoor, the company that allows anyone to gamify their website. He reckons that before you leap into gamification, you should read these five tips. And I agree. There’s...

I sometimes get companies saying to me words to the effect of: “We’ve just launched our game and it only has 1,000 users. It’s a DISASTER.” And I say to them.: “It may be a disaster. It...