Last year, I used Jagex as evidence that free pays. (See Free doesn’t work? Try telling that to Jagex making £38m from one free game, RuneScape) I’ve just dug into their accounts again. And it looks as...

The digital business has not been a major part of Activision's strategy. It has been content to allow Electronic Arts to snap up businesses such as Playfish, Chillingo and PopCap. It has increased its reliance on its...

This is my third post inspired by Flurry’s most recent release of free-to-play data. (The others were on free-to-play ARPPU and how whales dominate IAP revenues on smartphones.) This data shows just how successful smartphone gaming is...

Continuing my analysis of Flurry’s amazing statistics, 31% of revenue generated by in-app purchases for iOS and Android games comes from transaction sizes of over $20. Look at this chart provided by Flurry: It shows a pattern...

Regular readers will know that I am a great believer in the free-to-play model, the future of games (and possibly all media) is about satisfying the power-users and superfans (otherwise known as whales) and the anyone pursuing...

Explodemon from Curve Studios is a 2.5D action platform game on the PlayStation Network, a loving homage to SNES-era Japanese action games. It has also increased its revenue by 16% with an incredibly simple virtual goods offer....

Earlier this week, I blogged about how much money Epic Games was making from the In App Purchase option for Infinity Blade: somewhere between a third and a half of their revenue. Epic VP Mark Rein followed...