We thought it’d be fun (albeit egocentric) to write a post that collates all the lovely coverage Fluid Football has been getting together in one spot. We’re obviously going to highlight the nice bits, but I’d hope to cover...

We dropped price on all of our products. Our strategy was to try and create news and attention by coordinating several newsworthy events simultaneously. We issued a press release and personally reached out to a...

We released on Android using the simple "just buy it" model, that seems to be going out of fashion these days, with some trepidation. There is a lot of hate on the internet about piracy and miserly...

Bottom up means you start with your situation and capabilities -- pretty small numbers, I bet -- and work upwards to hopefully a decent number. You might look at all the options you have to drive views...

The games industry is changing. We’re moving from selling games in boxes via large retail stores to building long-term relationships with customers. We’re thinking in terms of life-time value, not units sold. We are talking directly to our...

In a fascinating interview on stage at the WTIA TechNW, Gabe Newell gave detailed insight into pricing experiments that Valve has run via its Steam digital distribution service.

It’s been a while since the first article about Zombie Ball (Launching an iPhone game: what we got wrong) on GamesBrief, and the team has decided to continue sharing our story. I’m grateful to Nicholas for both...