I believe that every game has a ‘fair average value’ which I’d define as the amount that the average player feels is about right to spend on that game each month. Some players will spend much more,...

For us at Future Games of London, having had great success with the Lite/Paid app model, ditching that and converting to Freemium was a BIG STEP. We’d built our business on a model that looks about to...

How much is your game worth? It’s a question that developers and publishers don’t ask often enough. They think that the price is pretty well set (around about £30-£40 in the shop) and don’t bother thinking about...

Great Little War Game has been out on sale now for about three months. It's available in HD format for iPad and Retina devices, and there's a low definition version for 3GS phones too. We just passed...

The Humble Bundle webpage uses a couple of very powerful sales techniques. If you’ve read Influence, the Power of Persuasion by Robert Cialdini (and if you want to sell anything in this life, including games, you should),...

On holiday in France, I've been playing Nimblebit Tiny Tower on my wife's iPad. It's a marvellous game (like a free-to-play version of Little Computer People, if you are old enough to remember that), and I'm busy...

If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.