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Early engagement segmentation (the little black book): part 3 of dating strategies for player retentionMost game owners intuitively understand player segmentation is important. However, knowing where to start can sometimes be daunting, given near limitless possibilities for how to segment your audience, not to mention the looming hurdle of figuring out...
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In-game messaging and the science of listeningThe art of successful monetisation lies in the Science of Listening. Listening to your players and using that data to create the right messaging strategy is a true science that many publishers and developers are yet to...
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
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[Video] Nicholas explains F2P Design Rule No. 3
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Is conversion rate usually quoted daily, monthly or lifetime?
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Zynga’s conversion rate
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