I believe that every game has a ‘fair average value’ which I’d define as the amount that the average player feels is about right to spend on that game each month. Some players will spend much more,...

I’ve been doing some analysis of Facebook games over the past year. In particular, I’ve been looking at the engagement rate (DAU/MAU) for Facebook games. Between December 2010 and September 2010, engagement has fallen by around 25% for...

The Social Gaming Summit gathers leaders from the social networking and gaming spaces to share insights into the convergence of social gaming and virtual goods. Nicholas will contribute not one, but two talks to their busy programme:

I’m running another of my masterclasses on How to Make Money from Social Games on 13th October in Central London. If you enjoy GAMESbrief, it’s a chance to meet the man behind it (that’ll be me) and...

If Facebook games are an arms race, then Zynga have clearly won it. They have more users than their next nine competitors combined and a lock on cross promotion that can’t be beaten. Only Zynga is able...

This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. Earlier this week, I gave a lecture to 25 students on a...

At the Gamification Shoreditch conference last month, Raf Keustermans said that Zynga had a duration of only two months. That means that the average user only stays playing any one of its games for two months before...