Back on 13 May, Nicholas wrote a post slamming the Facebook game N.O.V.A. ELITE for having a minimum specification, control layout sheet and loud music. All cardinal sins, he argued, of a social game. I disagreed with...

I’m going to be speaking at the Virtual Goods Summit in Berlin next week. I went to the companion event in London last year, and it was excellent. High quality panellists and a wide variety of attendees....

Customer acquisition is one of the biggest challenges on Facebook. Since Facebook shut down the flow of viral customers (or, as some call it, stopped the wall spam), companies have had to spend significant money on acquiring...

Earlier this week, Japan’s Gree bought OpenFeint for $104 million. The nice thing about Japanese transactions is that listed companies have to give details of the transaction. Here are the details they gave about the underlying revenues and...

Perhaps the most important question to ask before performing a data analysis of your game is “What do I want to know?” In this guest post, Joost van Dreunen of Super Data Research tells you what you...

In the games industry, there are two opposing business models. Core games cost around $40. 90% of players never finish them. Some buy them on the strength of marketing or peer pressure, and find after an hour...

A free-to-play game is fundamentally different from a traditional game. There is a simple rule - the rule of 0-1-100 - that makes for a successful F2P game.