Zynga understands how to offer players the choice between different ways of playing the game. In Cityville, it has elevated the presentation of those choices to a fine art - and every choice advances Zynga's business model

I was recently talked to a social games client about how important Social Proof is to creating successful social games. He listened to my exposition of Social Proof and said, “Oh, you mean like that granny who...

Want to know how to make money from social games? How to get customers and, more importantly, keep them? Want to learn the proven psychological techniques that game designers use to keep players playing (and spending) day...

Tadhg Kelly, author and game consultant, wrote this post on single-player games in response to What is a Social Game? It is reposted with kind permission. (Thanks for the image Martin) Three separate commenters (James Wallis, Brenda...

Social games were the flavour of 2010 and look likely to continue to be the flavour of 2011. But what exactly is a social game, and why is it so special?. To answer this question, I asked...

This is the third post in a series I’m calling ARM yourself. Once you’ve acquired customers, you ought to keep them, right? It’s amazing how many games companies don’t think like this. How much effort they put...

Although BAFTA represents film, television and video games professionals, it is not often that the worlds overlap. Which is why I think the event BAFTA are holding on Thursday looks so interesting. Entitled “Getting Social: Where TV...