- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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How to make money from social games: Become an employee
The goldrush is still on for social games, and employees seem to be the biggest beneficiaries. That’s the message from Vonchurch, a specialized recruited that has placed 120 candidates in social games companies since September 2009, in...
- Posted 14 years ago
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Can a socnet survive without games? Google’s secret investment in Zynga suggest not
According to TechCrunch, Google has secretly invested $100 million in Zynga. (Congratulations to Michael Arrington for that scoop.) TechCrunch says: “The investment was made by Google itself, not Google Ventures, say our sources, and it’s a highly...
- Posted 14 years ago
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What’s the lifetime value of a social game player?
The Virtual Goods Forum over the past two days has been packed full of useful statistics. The most useful came from Vikas Gupta, CEO of Social Gold, and I’ve embedded it below. The key takeaways are that...
- Posted 14 years ago
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A full-day masterclass on social games with me – FREE if you’re from the North West
I’m working with Vision + Media, the digital and creative agency for the North West, to deliver a free masterclass on Making money from social games. It’s a full day course on the theory and practice of...
- Posted 14 years ago
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Social games – is the Facebook fad over?
The Financial Times yesterday ran a story arguing that the social games industry is about to see a lot of acquisitions. It said that a senior executive at a leading social games company thinks that “smaller developers...
- Posted 15 years ago
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Treasure Isle from Zynga goes from zero to 24 million players in less than a month!
If anyone needed any convincing that Zynga is the undisputed champion of social games, their new game, Treasure Isle, provides all the evidence you need. It was launched at the start of April. As of yesterday, less...
- Posted 15 years ago
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Playfish’s advice for building social games: “Development really starts with launch”
I’m at the State of Independence conference in York today, organised by Codeworks GameHorizon. Here are my quick thoughts on Jeferson Valadares’ talk. He’s a Playfish designer talking about making social games. Playfish focuses on Viral distribution,...
- Posted 15 years ago