- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
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Imaginary friends are better than no friends at all #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: if I don’t have any friends in your game, don’t let that stop you...
- Posted 10 years ago
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Mousecraft devs do Pay What You Want well
The team at Crunching Koalas have just launched a Pay What You Want scheme for their new game, Mousecraft. The title is described as a cross between Lemmings and Tetris: “MouseCraft is a tile-matching puzzle game where...
- Posted 11 years ago
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Social proof – how one granny can persuade a crowd to take on armed robbers
I was recently talked to a social games client about how important Social Proof is to creating successful social games. He listened to my exposition of Social Proof and said, “Oh, you mean like that granny who...
- Posted 14 years ago
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Social proof – the Minecraft way to €120,000 of sales in a single day
Minecraft is going crazy. In the last 24 hours, there were 31,616 registrations, and 11,887 sales. That’s a staggering 37.5% conversion rate and, at €9.95 per copy, revenue of €118,275. In a single day. This page is...
- Posted 14 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 11 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 12 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 12 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 10 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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Is Microsoft buying Activision market share?
I’m spending some time getting back up to speed...
- Posted 2 years ago
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
- Posted 3 years ago
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
- Posted 3 years ago
