- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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I just want to be normal #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give me a chance to feel like I’m among my friends. For a full...
- Posted 10 years ago
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Six degrees of socialisation
There is a fundamental misconception of what social play is about and how we can incorporate it into our experience
- Posted 11 years ago
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[Gamesbriefers] How do I tell my boss he’s wrong about social?
Question: My boss thinks that all you have to do to make a game social is to add leaderboards. What can I do? Answers: Andy Payne CEO of Appynation Sit down, make a cup of tea and compose...
- Posted 11 years ago
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Infographic: cross-platform gamer habits
Arkadium has conducted a modest research study on the habits of ‘cross-platform gamers’ — people who play on Facebook and mobile. The results are detailed in the infographic below. A great deal of attention is given in the infographic...
- Posted 11 years ago
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Zynga targets Whales, not true fans
Last week, Patrick O’Luanaigh, CEO of nDreams, wrote a post that gave four reasons why he thinks Zynga has peaked. Reader Clr64 made the following comment: I've recently started playing Adventure World after a long break from...
- Posted 13 years ago
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A/B testing the title of my guide to making successful social games
As you may remember, I am writing a book of short, sharp, single ideas to improve your online game. Things like “Sex Sells: Use double entendres to drive sharing and clickthrough” or “Be generous: by giving away currency,...
- Posted 13 years ago
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Idea explosion #1: sex sells (feedback needed)
I'm experimenting with the idea of 52 game idea explosions: small, perfectly formed ideas that you can pick up and go - aha, that helps me think of ways of improving my online game (social, mobile, browser,...
- Posted 13 years ago