There are so many stats bandied around for F2P games, it can sometimes be difficult to choose which ones to track. We don’t currently use ARPDAU (Average Revenue Per Daily Active User) in the GAMESbrief spreadsheet, but...

Part of my job here at Gamesbrief is to regularly update the stats pages for the Free to Play Spreadsheet. Recently I've been particularly interested in conversion rates: namely, what makes a good conversion rate? We know...

I recently gave a talk at the Social Games Summit in Berlin about metrics in free-to-play games. Basicually, it's a quick-start guide to using the online games spreadsheet to start tracking your games' success and figuring out...

How many units of a paid-for game can you sell? For a free game, what is the total number of downloads you can expect? The answer is "it depends". To help you form a view for your own...

I was asked to give a talk at Game Connection by Chris Kingsley of Rebellion (well, actually, he asked me to submit a proposal to the advisory board). His main beef: “not enough people put actual numbers...

The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph...