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Why brands are not just embracing video games – they’re funding them
This is a guest post from Matt Willifer Earlier this year, in an act of uncharacteristic bravery, I gave up my job as Head of Planning at M&C Saatchi, and threw in my lot with a group...
- Posted 15 years ago
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Why ‘Outliers’ pisses me off
Malcolm Gladwell’s Outliers was one of the must-read books of 2008. The latest oeuvre from the author of The Tipping Point and Blink, it took aim at celebrity biographies that claim to help us be more successful...
- Posted 15 years ago
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What’s the best way to build community? Delete your forums
Forums are nasty, inbred places where aggressive denizens fight hard to keep outsiders at bay. So why do so many games companies believe that community = forum. Forums seem like a great idea. “Hey, we can offer...
- Posted 15 years ago
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Why I was tempted to discriminate against women
It may seem odd to be writing about women’s employment and maternity rights in a blog dedicated to the business of games, but I make no apology. It is a fundamental issue that has already sparked debate...
- Posted 15 years ago
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Murdoch’s plans to cut off Google will increase his revenue
Rupert Murdoch has taken aim at Google for “stealing his content”. Google has riposted by saying that news content “is not a big part of how we generate revenue”. Observers have argued that Murdoch doesn’t get the...
- Posted 15 years ago
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Modern Warfare is the largest media launch ever, beating books, movies and other games
I’m breaking a rule here. I don’t usually just rehash press releases without any analysis. But the Modern Warfare announcement that it has grossed an estimated $550 million in the first five days is pretty impressive. As...
- Posted 15 years ago
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Death of the PlayStation: Why Sony’s “evolving” televisions spell the end of the console
Sony has announced plans for a television service that evolves. In the Financial Times today, Sony CEO and Chairman Sir Howard Stringer said “Sony will have a one-to-one relationship with … customers to offer subscription services, cloud...
- Posted 15 years ago