- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
-
What’s the RoI on an advertiser-funded iPhone game?
Barclaycard’s Waterslide Extreme Game has made it to the top of the App Store. Over 2 million downloads of the free game, 16 million “engagement minutes” and one very happy advertiser. But did they get a good...
- Posted 15 years ago
-
Real Networks sees “try-before-you-buy” model in decline
The casual market is changing fast, and Real Networks’ recent actions suggest that the “freemium” model is rapidly replacing the “try-before-you-buy” model that has bedevilled the casual games sector for a decade. According to Venturebeat, RealNetworks is...
- Posted 15 years ago
-
Zynga overtakes Yahoo! Games to be the largest games “site” on the Internet
The analysis is, by necessity, rough, but there is a good chance that Zynga is now the largest web gaming business in the US. Zynga is growing, profitable and bigger than Yahoo. Does anyone still seriously claim...
- Posted 15 years ago
-
If you buy a book digitally you own it, right? Not if you buy it from Amazon!
Last week was a bad week for the cloud and digital distribution. First, Twitter’s Google accounts got hacked, and details of its funding and strategy were published for all to see. Next, Amazon reaches out over the...
- Posted 15 years ago
-
Console sales fall sharply while online game users rise 22%
One swallow does not make a summer, but with NPD data showing continued weakness in retail sales and ComScore reporting a strong rise in web gamers, are we moving to the end of the boxed game? 87...
- Posted 15 years ago
-
Will Sony’s joint venture with Ericsson kill the PSP phone before it even launches?
Sony is working on the PSP2, and most commentators expect it to go head-to-head with the iPhone, which means that it needs to have a built-in phone. But internal politics may kill the deal before it even...
- Posted 15 years ago
-
Does Gaikai herald another change in Internet infrastructure?
Gaikai claims to offer near-instantaneous gameplay of high-end games on low-end consumer hardware. Is this trend going to spell the end of the Content Delivery Networks? In the early days of the Internet, bandwidth was limited. As...
- Posted 15 years ago