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A licence is only as valuable as the amount it reduces your marketing costs
At Develop 2010, Alice Taylor of Channel 4, fresh (!) from collecting the Publishing Hero award for Channel 4 at the Develop Awards, offered a profound piece of advice to games developers and publishers. A licence is...
- Posted 14 years ago
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Get the PR right
At Develop in Brighton, Johnny Minkley of Eurogamer TV hosted a panel of 2 PR-types (Simon Byron of Premier PR and Hugo Bustillos from Sony) and two journalists (Tim Edwards, editor of PC Gamer and Rory Buckeridge,...
- Posted 14 years ago
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Video game tax breaks: Short term gain for long term pain?
Now that the UK Coalition government has nixed tax breaks for the video games industry, perhaps it is time to step back and ask what the objectives of video game tax breaks were – and whether they...
- Posted 14 years ago
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This is why Google’s Android will beat Apple’s iPhone
Regular readers of GAMESbrief will know that I expect Apple to repeat its doomed experiment of the 1980s/1990s when it believed that tight integration of software and hardware, superb design and an iron control of the platform...
- Posted 14 years ago
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Can a socnet survive without games? Google’s secret investment in Zynga suggest not
According to TechCrunch, Google has secretly invested $100 million in Zynga. (Congratulations to Michael Arrington for that scoop.) TechCrunch says: “The investment was made by Google itself, not Google Ventures, say our sources, and it’s a highly...
- Posted 14 years ago
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The case for tax breaks was never really made, says Simple Life Forms Tadhg Kelly
In a detailed comment in response to a GamaSutra with David Braben about the UK government’s U-turn on tax break for video games, Simple Life Forms’ creative guru Tadhg Kelly weighed in with some strong comments. I...
- Posted 14 years ago
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My take on Blizzard’s RealID campaign: World of Warcraft gamers, please just grow up
The announcement that Blizzard was about to force its gamers not to be anonymous kicked up a (can I say shitstorm? Yes? Yes.) well, a shitstorm. The BBC calls it a “row”; CNET calls it a “controversy”,...
- Posted 14 years ago