Rumours have abounded that Chris de Wolfe, the founder of MySpace, was about to make a major acquisition in the social games space. He’s just done it. Together with MySpace co-founders Colin Digiaro, and Aber Whitcomb and...

Free is not a business model. It’s a marketing technique. Developers Appy Entertainment have just used this technique brilliantly to launch a new IP in less than a week AND drive revenues of their old game to...

2009 was the year in which Facebook trounced MySpace. Rupert Murdoch’s magical acquisition has been losing its lustre for a while. But, perhaps surprisingly, the main driver of Facebook’s success may have been games. Two reports just...

Oh dear. The Guardian has gone and got me all steamed up. Normally, that’s the job of the Daily Mail. In a blog post this morning entitled EA unveil … Fifa Farmville?, Guardian blogger Jack Arnott reports...

Google Buzz is Google’s latest consumer misfire. In its attempt to out-Facebook Facebook and out-Twitter Twitter, the company decided that every user of Gmail really wanted to have every frequent email correspondent treated as a social networking...

Inside Social Games ran a big interview with Neil Young, CEO of ngMoco, last week. Two things leaped out at me. If we can’t make a game free to play, we’re going to kill it Young comes...

“Pay with Facebook” is coming. It’s already live on Happy Aquarium from Crowdstar. Later this week, it’s coming to Farmville, the most popular application on Facebook with over 70 million monthly players. It’s big news. And most...