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[Gamesbriefers] Biggest marketing mistakes
What is the most common marketing mistake you see in the industry? A lot of people struggle to get their games noticed in this crowded market, but they can still be a bit squeamish about actually engaging with...
- Posted 11 years ago
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[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 11 years ago
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[Gamesbriefers] Would you develop for Ouya?
Last week Ouya announced 'Free the Games', their plan to match-fund crowdfunded projects, as long as the game would be exclusive to the platform for six months after launch. This week, Ouya developers have revealed themodest sales...
- Posted 11 years ago
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[Gamesbriefers] Can you get the immersion of console games on mobile platforms?
Question: We still hear people saying that the only way to get a truly immersive experience is on a large screen that dominates your living room with a controller in your hand. Is that true? Can you...
- Posted 11 years ago
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[Gamesbriefers] Should you go free-to-play with big name ip?
You run a big games company. You have the Star Wars licence to release a game on tablets and phones to coincide with the next movie. The game will definitely have IAP to provide variable pricing over...
- Posted 12 years ago
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[Gamesbriefers] Low to high, or high to low?
A GAMESbrief reader asked whether he should list his virtual currency from most expensive to least expensive in his store, or the other way round. What advice do you have for developers thinking about how to lay...
- Posted 12 years ago
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[Gamesbriefers] Should you lead on iOS or Android?
If you were starting development on a brand new tablet/mobile game for a new studio, would you lead on iOS or Android and why?
- Posted 12 years ago