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Home   >   Posts tagged "targeted messaging"
  • How to ask someone out: part 1 of Dating Strategies for Player Retention

    As with dating, engaging and retaining players early in the lifecycle is absolutely critical for long-term engagement. In fact, “Early Lifecycle Retention” (defined as the number of sessions played in the 3-7 days following a user’s first...

    • Posted 12 years ago
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  • In-game messaging and the science of listening

    The art of successful monetisation lies in the Science of Listening. Listening to your players and using that data to create the right messaging strategy is a true science that many publishers and developers are yet to...

    • Posted 12 years ago
    • 2