The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects. Their success stories all share similar points of advice about transmedia game design:

Nicholas’ speaking schedule is getting ever more busy. If you missed Nicholas’ talk on Gamification, Transmedia, and Advergaming at the Games For Brands conference, then do not despair! The presentation is embedded below, and for more detail...

Title: Games for Brands Location: London Description: Nicholas Lovell will be speaking on ‘Starting your Brand’s Journey into Games – The key differences between Transmedia, Gamification and Advergaming‘, at the Games for Brands conference. The event will...

The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...

If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...