- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
-
How to define a whale?
I am toying with the idea of defining the cut-off for whales. Help me finalize the definition.
- Posted 12 years ago
-
Penny Arcade leads the way
Yesterday, my Twitter feed was full of the news that Penny Arcade, the successful ad-funded business, has launched a Kickstarter campaign to remove the need for it to sell ads. The response was pretty negative. Words like...
- Posted 12 years ago
-
Zynga targets Whales, not true fans
Last week, Patrick O’Luanaigh, CEO of nDreams, wrote a post that gave four reasons why he thinks Zynga has peaked. Reader Clr64 made the following comment: I've recently started playing Adventure World after a long break from...
- Posted 13 years ago
-
Help me find some True Fans
For the introduction for one of the books I am writing, I need to find some real, honest-to-goodness true fans in the worlds of games, music, books and films. Please help me find these people - read on...
- Posted 13 years ago
-
Whales, True Fans and the Ethics of Free-to-play games
The inexorable rise of free-to-play gaming has led to a vast array of criticism of the free-to-play model. A recent comment on Twitter from Jurie Horneman has helped me understand the fundamental challenges in free-to-play games, why so...
- Posted 13 years ago