60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...

Freemium creativity has only just started. It's not yet time to put down barriers and exclude any game genre from the freemium model. Just because Freemium games have been resource management based that doesn’t mean we can't...

Rights and brands have always played an important part in the business of making games. Many of us have played EA FIFA, The New Republic or just in time for the Olympics, one of the official Olympic...

I think there is all the difference in the world between downloadable content and virtual goods, but it appears that many gamers don't agree. For anyone involved in the business of making games (less in the pleasure of...

This year's GDC was packed with juicy data on virtual goods sales.

At a client last week, I was asked what virtual goods are most popular with customers. I remembered that wooga CEO Jens Begemann had given the answer for one of their most popular games and via Twitter,...

My post earlier this week quoting Bigpoint CEO Heiko Hubertz and DarkOrbit producer Simon Davis on the success of the sale of the 10th Drone got a lot of Internet attention. A lot of people just flat out...